Platform
Scenario Lab & A/B Testing
Scenario Lab lets you model one strategy against another on the same set of products or campaigns — same period, different conditions — grounded in 60 days of history plus category trend, and converts a simulation into a live A/B test when the outcome is too close to call.
Core Range · next 30 days
Same set, same period — different conditions
A · Hold bids
$61k–$67k
likely sales
B · +12% top-of-search
$62k–$69k
likely sales
Too close to call
The ranges overlap — no honest winner. Run it as a live A/B test with this prediction on record?
Illustrative interface — not customer data.
The problem
“What if we tried X instead?” usually gets answered by trying it with real money and finding out weeks later. And when two options genuinely look similar, most tools still pick a confident winner they can't justify.
How it works
Build a custom set — pick the products and campaigns you want to compare.
Run Scenario A vs B: the same set and period, changed only by the conditions you're testing.
Each scenario is re-modelled from that scope's own run-rate, with the outcome shown as an honest range, not a single number.
When the confidence bands overlap, Zyme refuses to pick a winner — and offers to convert the simulation into a live A/B test with its prediction on record.
What you get
- Test strategy against modelled outcomes before spending on it
- An honest “too close to call” instead of false confidence
- Live A/B tests that start with a prediction to be scored against
FAQ
Scenario Lab & A/B Testing — questions
- How does SellZyme's Scenario Lab work?
- You build a set of products or campaigns and run two scenarios — the same set and period, differing only in the conditions you're testing. Each is re-modelled from that scope's own 60-day run-rate and category trend, and results are shown as ranges. If the ranges overlap too much to separate, Zyme declines to pick a winner and offers to run it as a live A/B test.
- What is the 'too close to call' verdict?
- When two scenarios' confidence bands overlap, there's no honest winner to declare. Rather than fake one, Zyme says so and offers to convert the simulation into a live A/B test — recording its prediction up front so the test's result can be scored against it.
See what your next advertising decision could deliver.
Let Zyme analyze your account, simulate the opportunity, and show you what to do next.