Platform
Bid Optimization
SellZyme's bid optimisation continuously adjusts keyword and target bids based on the predicted profit impact of each change, rather than on fixed rules or a single ACOS target.
Simulation
Raise bid on “kitchen storage” — exact
Predicted sales
+8.4%
Predicted spend
+2.1%
Expected ACOS
−1.8 pts
Profit impact
Positive
Illustrative interface — not customer data.
The problem
A bid rule that made sense in Q1 quietly leaks margin by Q4. Static thresholds can't tell the difference between a keyword that's expensive and a keyword that's expensive and worth it.
How it works
Evaluate each target against its own conversion behaviour, not an account-wide average.
Predict the profit impact of raising, lowering, or holding the bid.
Account for placement, daypart, and seasonality rather than treating all impressions alike.
Move in controlled increments, inside the limits you set.
What you get
- Bids that reflect what a click is actually worth to your margin
- No more blanket cuts that starve profitable terms
- Fewer manual bid reviews
FAQ
Bid Optimization — questions
- How often does SellZyme adjust bids?
- Continuously, as new performance signals arrive — but only when a change is predicted to improve the outcome and passes your guardrails. It will hold a bid rather than move it for the sake of activity.
- Does SellZyme just target a fixed ACOS?
- No. A single ACOS target treats every keyword as equally valuable. SellZyme evaluates each target's predicted contribution to profit, so it can justify a higher ACOS where the margin supports it and a lower one where it doesn't.
See what your next advertising decision could deliver.
Let Zyme analyze your account, simulate the opportunity, and show you what to do next.