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SellZyme

Platform

Keyword Intelligence

SellZyme's keyword intelligence continuously reviews search-term behaviour to harvest converting terms, negate wasteful ones, and choose match types based on predicted profitability.

Illustrative interface — not customer data.

The problem

Search-term reports are where wasted spend hides. Reviewing them properly is exactly the kind of repetitive work that gets skipped when the week is busy.

How it works

  1. Read search-term performance continuously rather than in periodic sweeps.

  2. Promote terms with proven conversion behaviour into their own targeting.

  3. Negate terms whose predicted return doesn't justify their spend.

  4. Recommend match types based on how the term actually behaves.

What you get

  • Wasteful search terms negated before they accumulate
  • Converting terms promoted while they still have momentum
  • No more manual search-term spreadsheet sessions

FAQ

Keyword Intelligence — questions

Does SellZyme add negative keywords automatically?
It can, if you enable that action type. Otherwise it proposes negations with the predicted saving attached, and waits for approval. Either way, every negation is logged and reversible.
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