Platform
The Optimize Workspace
The Optimize workspace links Products, Campaigns, and Keywords so every row drills into its relatives, with cascading targets — an account guardrail a product can override and a campaign can override again — and adaptive period-over-period comparison on every metric.
| Entity | ACoS | Target from |
|---|---|---|
| Airtight jar setProduct | 22% | account |
| SP · Core — ExactCampaign | 19% | product |
| “airtight containers”Keyword | 16% | campaign |
Finer level wins · campaign target overrides product overrides account
Illustrative interface — not customer data.
The problem
Amazon's own console treats products, campaigns, and keywords as separate lists, so finding why a product is underperforming means opening five tabs and holding it all in your head.
How it works
Entity-linked rows: a product drills into its campaigns, a campaign into its keywords, with spend-share and budget-utilisation bars and “also in [campaign]” duplicate notes.
Cascading targets: an account guardrail flows down, a product can override it, a campaign can override again — the finer level wins, and inheritance is labelled on every row.
Adaptive compare: 7-day windows show week-over-week, 30-day show month-over-month, as inline delta chips, with a previous-period ghost line on any row's trend.
What you get
- Trace a number to its cause without opening five tabs
- Targets that inherit sensibly instead of being set one by one
- Every metric carries its own trend and comparison
FAQ
The Optimize Workspace — questions
- How does SellZyme link products, campaigns, and keywords?
- Every row drills into its relatives — a product into its campaigns, a campaign into its keywords — with spend-share and budget-utilisation shown inline and duplicates flagged. Targets cascade from account to product to campaign, with the finer level winning and inheritance labelled.
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